We’re Que, the design company for people and the planet they live on. In early 2016, our busy life was packed with frequent traveling and an excessive amount of time being outdoors. That was the year that our co-founders discovered the unsettling reality of disposable plastic bottles. With the mission to reduce plastic waste by creating a practical and stylish alternative that can be taken anywhere you go, we launched our first product - Que collapsible water bottle. Since then, we’ve embedded our philosophy into all our makings - to sustainably create aesthetically pleasing everyday products.
Oh, and by the way, our name is pronounced “cue.”
A DIFFERENT APPROACH
We believe spontaneity is empowering. Que offers attractive sustainable alternatives that help you seamlessly transit to a more sustainable lifestyle, without compromises. Our goal is to make leading the line in a way that’s convenient, simple and natural.
RECOGNIZED BY DESIGN
We see design as our core. Often neglected, it is just as important as functionality and sustainability. We set our standards for product design to the highest, which have been featured in design publications, and recognized by some of the leading institutions in the world, including the MoMA, the Smithsonian Institution, the MCA and more.
FROM OUR CO-FOUNDER
It all started when I was a die hard music fan and serial live event attendee. I was frustrated to see the aftermath and the giant amount of plastic waste, mostly from disposable water bottles piled up in the often beautiful outdoor venues, which could all be avoided if people just used their own reusable water bottles.
However, the problem was not that people didn’t know or didn’t care to reduce waste - there simply wasn’t an easy and more travel-friendly water bottle made available in the market, not to mention anything to match their ‘showtime’ outfits. We made the Que collapsible bottle to tackle this problem, by offering a compact alternative water bottle that’s made of sustainable material and is also visually appealing.
I co-founded Que with my partner with the vision to create better everyday alternatives for people and their planet. We believe that sustainable living shouldn’t mean sacrificing our quality of life. At Que, we continue to create design-focused products that are smarter, easier and greener.